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Thursday, May 9, 2019

 Immersive reality will transform new sectors


Virtual, augmented and mixed realities will join to create new experiences for consumers and will creep even further into areas like retail, manufacturing and healthcare. While virtual and augmented reality have been a ‘thing’for some time now, new developments are creating huge leaps in the performance, affordability and mobility of these technologies.


 As a result, we will continue to see fast-growing development for both these solutions as they move towards their market potential. For VR, what will be different in 2019 is that this demand will come from new sectors. For example, while gaming and entertainment will continue to fuel sales, industries like manufacturing, healthcare and retail will increasingly use immersive technologies to help with training and education.
AR is in a different phase of its adoption journey and, as a newer-to-market technology, we will likely see strongest growth in the entertainment sector as consumers get to grips with more feature-rich AR technologies.

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