Virtual, augmented and
mixed realities will join to create new experiences for consumers and will
creep even further into areas like retail, manufacturing and healthcare. While
virtual and augmented reality have been a ‘thing’for some time now, new
developments are creating huge leaps in the performance, affordability and
mobility of these technologies.
As a result, we will continue to see
fast-growing development for both these solutions as they move towards their
market potential. For VR, what will be different in 2019 is that this demand
will come from new sectors. For example, while gaming and entertainment will
continue to fuel sales, industries like manufacturing, healthcare and retail
will increasingly use immersive technologies to help with training and
education.
AR is in a different
phase of its adoption journey and, as a newer-to-market technology, we will
likely see strongest growth in the entertainment sector as consumers get to
grips with more feature-rich AR technologies.
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