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Thursday, May 9, 2019

Medicine goes B2C


“Thanks in large part to digital technology, rising health care costs, and increased competition, patients have become empowered consumers. As a result, they will be expecting more from health care. Much like the retail industry, patients want easy, seamless, and transparent consumer-like experiences.


 We will see more and more patients become discerning shoppers, comparing prices for physicians and health plans and expecting accurate upfront costs for services, just as they would with other products. They will increasingly look for ways to receive care outside of traditional doctor’s office visits by exploring digital health care options such as telemedicine and chat bot technology.
 Health care organizations are going to feel the pressure, and put even more emphasis on patient engagement, transparency into health care costs, quality, and value-based care. Consumers won’t stand for anything less.”

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