“Thanks in large part to
digital technology, rising health care costs, and increased competition,
patients have become empowered consumers. As a result, they will be expecting
more from health care. Much like the retail industry, patients want easy,
seamless, and transparent consumer-like experiences.
We will see more and more patients become
discerning shoppers, comparing prices for physicians and health plans and
expecting accurate upfront costs for services, just as they would with other
products. They will increasingly look for ways to receive care outside of
traditional doctor’s office visits by exploring digital health care options
such as telemedicine and chat bot technology.
Health care organizations are going to feel
the pressure, and put even more emphasis on patient engagement, transparency
into health care costs, quality, and value-based care. Consumers won’t stand
for anything less.”
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