Voice shopping in vehicles may arrive.
I predict that we’ll be able to use our voices to shop during our commutes,
thanks to the seamless integration of voice interfaces in cars. We could see
billboards prominently using voice shopping calls to action. Amazon released
its Alexa Auto Software Development Kit in August, which allows you to summon
Alexa for navigation, controlling entertainment options, building a grocery
list, etc. Very soon, I think we can expect voice shopping in vehicles because
it’s really as simple as retailers adding an Alexa skill for voice shopping.
At CES 2018, voice technology proved it will be integrating even
further into our lives. Car manufacturers announced new voice assistant
features. Google and Amazon are battling it out to introduce their voice
assistants into our cars; which means the days of tapping a screen to check
directions or look up info while driving will be long gone. This is
unsurprising, as over 32 million people drive cars in the UK, meaning they’ll be
reaching a wide audience. Instead, drivers will speak and their car will speak
back.
Fifty
percent of all searches will be voice searches by 2020, according to comScore. As we become accustomed to the ease of speaking,
rather than typing, consumers will change the way they interact with their
surroundings. It’s no wonder big names already want in; this is something that
will really change our journeys.