“Winners in 2019 will be
those organizations that provide a sense of value and relevance not only to
individuals, but also to the world,” said Brian Whipple, CEO of Accenture
Interactive. “Value creation will not come from simply growing bigger, but by
being better. Consistent with our mission to create, build and run the best
customer experiences for our clients.
we believe this year’s
trends support our guiding principle that the best experiences are those that
make people’s lives better, more productive, and more meaningful”. This mind
set shift has major implications — and creates massive opportunities — for
organizations and for customer experience. It’s time to take stock and rethink
products, services, and experiences that people actually want and value.
These brands have
barrelled through passive exposure to come to life, actively participating with
customers. They use technology to be more human, creating new experiences to
engage with people in ways that enrich their lives.
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