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Thursday, May 9, 2019

Digital brand relevance first


“Winners in 2019 will be those organizations that provide a sense of value and relevance not only to individuals, but also to the world,” said Brian Whipple, CEO of Accenture Interactive. “Value creation will not come from simply growing bigger, but by being better. Consistent with our mission to create, build and run the best customer experiences for our clients.

we believe this year’s trends support our guiding principle that the best experiences are those that make people’s lives better, more productive, and more meaningful”. This mind set shift has major implications — and creates massive opportunities — for organizations and for customer experience. It’s time to take stock and rethink products, services, and experiences that people actually want and value.
These brands have barrelled through passive exposure to come to life, actively participating with customers. They use technology to be more human, creating new experiences to engage with people in ways that enrich their lives.

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