Smart TV is basically a
concurrence between computer and social TV which allows users to use all
features presents in computers or smartphones. Smart TV offers various features
such as internet accessibility, storage capacity, GPS system and other entertainment
features such as games, music and other. Smart TV is integrated with internet
connection which allows access to a number of popular websites including
Netflix, YouTube, Amazon Prime and Hulu. In addition to this, smart TV is
currently facing many technological transformations such as motion control.
Adoption of smart TV by advertisement media is
a key trend which is expected to lead smart TV generation to the next level.
The demand for smart TVs is being driven by
the rising consumer preference for built-in smart functions in personal
devices, and increasing internet penetration. A smart TV combines the features
of televisions and computers, and comprises a television set with integrated
functions for internet use. Smart TV users are also offered direct access to
streaming services such as Netflix and Amazon Prime Instant Video.
To capitalize on this trend,
television manufacturers across the world are entering the smart TV market.
According to the IHS Technology report, 48.5% of televisions shipped
globally were smart TVs, and the number is estimated to reach 134 million by
2020, while the audio and video equipment manufacturing market is forecast to
reach $351 billion according to TBRC.
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