Prescriptive
analytics provides organizations with recommendations around optimal actions to
achieve business objectives such as customer service, profits and operational
efficiency. Prescriptive analytics solutions use optimization technology to
solve complex decisions with millions of decision variables, constraints and trade-offs.
Organizations
across industries are using prescriptive analytics for a range of use cases
spanning strategic planning, operational and tactical activities. While the present time is that of predictive analysis, with
software giving out prompts on the basis of users’ behaviour and past
interaction, in the coming time, the plethora of collected user data will help
businesses in a much different way.
The world of technology in
2020, along with giving businesses the data related to how users would react,
will also guide them on how they should act when the user behave a certain way.
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