Less Social Media, More Social

The social media honeymoon is over. As people question their screen addiction, the impacts are felt in all walks of life, from dinners where guests demand the phones be put away to changing trends in the beauty industry.

“In 2019, people are looking to scale back, simplify their routine and their look,” says Melissa Butler, founder and CEO of The Lip Bar, after years where trends were set by Integra influencers and elaborate makeup tutorials on YouTube. “Social media has played such a big part in pressuring us to show up in a certain way. People are looking to reconnect with who they are, go back to the basics.”

We spend too much time looking for pleasure down at our social media outlets. What we need to begin doing is looking up and seeing what is directly in front of us. We all have the need to socialize but how can we do that with one another (with passion) if we are reluctant on technology

Amazon will move into Hospitality

“In the past year, Amazon has entered new spaces like grocery and health care, has hinted at venturing into banking, and is even selling live Christmas trees — so what’s next? If you look at consumer share-of-wallet as an indicator, one other area that’s ripe for Amazon expansion is hospitality. They’ve just started dipping their toes into local services like house cleaning and handymen. I see great potential value for Amazon to venture into travel and restaurants and leverage its enormous customer base to capture a share of the hospitality spend in 2019.”

Alexa for Hospitality integrates seamlessly with your existing amenities and services, to become your guests’ virtual concierge. Alexa simplifies tasks for guests like playing music, ordering towels, controlling in-room temperature or lighting, finding local restaurants and attractions, calling, and even checking out. Alexa makes delivering a great customer experience simple.  Excited to announce Alexa for Hospitality, a new experience offered by invitation to hoteliers that brings the simplicity and convenience of Alexa to hotels, vacation rentals, and other hospitality locations. This introduces new opportunities for you to build skills that help guests enjoy their stay even more.

             For hotels, Alexa for Hospitality helps deepen guest engagement through seamless voice-first experiences that offer new ways for guests to access services and amenities during their stay. Hospitality providers can request an invitation to Alexa for Hospitality beginning today. 

Amazon could still buy Target

Earlier this year, Munster made a prediction that the e-commerce giant would buy the brick-and-mortar chain by year’s end — something he said would fit with Amazon’s slow adoption of physical stores. “In fact, our belief that online retail will eventually represent 55% of US retail sales is one that will take place over a very long term — at a glacial pace, and Amazon is playing the long game in brick and mortar retail,” Munster wrote.

Target has about 1,850 stores. But no matter the number, Amazon needs to do a lot more in brick-and-mortar”. Amazon may make a bigger move into physical stores this year, according to one analyst. Loup Ventures' Gene Munster is predicting the internet e-commerce company will buy Target in 2018.

I rank Whole Foods number one over every grocery retailer Amazon could acquire for one reason: Amazon can also acquire Target and open Whole Foods Markets inside Target's stores.  Amazon + Target + Whole Foods just make sense. Amazon acquired Whole Foods and it's certainly possible that Amazon can still acquire Target.

Graphene

Graphene is a disruptive technology; one that could open up new markets and even replace existing technologies or materials. It is when graphene is used both to improve an existing material and in a transformational capacity that its true potential can be realised. The graphene is a single layer (monolayer) of carbon atoms, tightly bound in a hexagonal honeycomb lattice. It is an allotrope of carbon in the form of a plane of sp2-bonded atoms with a molecular bond length of 0.142 nanometres. Layers of graphene stacked on top of each other form graphite, with an interplanar spacing of 0.335 nanometres. The separate layers of graphene in graphite are held together by van der Waals forces, which can be overcome during exfoliation of graphene from graphite.

Other notable properties of graphene are its uniform absorption of light across the visible and near-infrared parts of the spectrum (πα ≈ 2.3%), and its potential suitability for use in spin transport. Bearing this in mind, one might be surprised to know that carbon is the second most abundant mass within the human body and the fourth most abundant element in the universe (by mass), after hydrogen, helium and oxygen.

This makes carbon the chemical basis for all known life on earth, making graphene potentially an eco-friendly, sustainable solution for an almost limitless number of applications. Since the discovery (or more accurately, the mechanical obtainment) of graphene, applications within different scientific disciplines have exploded, with huge gains being made particularly in high-frequency electronics, bio, chemical and magnetic sensors, ultra-wide bandwidth photodetectors, and energy storage and generation.

Crimeware-as-a-service

The Crimeware-as-a-Service (CaaS) model gives cybercriminals a way to automate their unauthorized and often illegal activities on the Internet. And they can earn a significant amount of money very quickly using CaaS. Recently, Cloud Threat Labs (CTL), now part of Symantec Corporation discovered that hackers are using Google Drive to host Facebook Phishing and Account hijacking tools. Multiple versions of these tools were found on Google Drive.

“Terrorist-related groups will attack population centers with crimeware-as-a-service. While terrorist-related groups have been tormenting organizations and individuals for years, we anticipate more potentially destructive attacks in 2019. Instead of breaking systems with ransomware, adversaries will leverage new tools to conduct harmful assaults on targeted subjects and organizations.

From attacks on data integrity that essentially kill computers to the point of mandatory hardware replacements, to leveraging new technology for physical assaults such as the recent drone attack in Venezuela, attack surfaces are growing and enemies will take advantage. To combat this, organizations must take inventory of their attack landscape to identify and mitigate potential threats before they are exploited.

UI Overhaul

The User interface (UI), in the industrial design field of human–computer interaction, is the space where interactions between humans and machines occur. The goal of this interaction is to allow effective operation and control of the machine from the human end, whilst the machine simultaneously feeds back information that aids the operators' decision-making process. Examples of this broad concept of user interfaces include the interactive aspects of computer operating systems, hand tools, heavy machinery operator controls, and process controls. The design considerations applicable when creating user interfaces are related to or involve such disciplines as ergonomics and psychology.

Generally, the goal of user interface design is to produce a user interface which makes it easy, efficient, and enjoyable (user-friendly) to operate a machine in the way which produces the desired result. This generally means that the operator needs to provide minimal input to achieve the desired output, and also that the machine minimizes undesired outputs to the human.

The user interfaces are composed of one or more layers including a human-machine interface (HMI) interfaces machines with physical input hardware such a keyboards, mice, game pads and output hardware such as computer monitors, speakers, and printers. A device that implements a HMI is called a human interface device (HID). Other terms for human-machine interfaces are man–machine interface (MMI) and when the machine in question is a computer human–computer interface.

More Brands will move to becoming Life-as-a-Service

More consumer brands are following the lead of Netflix, Spotify, Harry’s and others in trying to encourage customers to see them as ‘a service to subscribe to’ as well as a product to buy. There is a distinction between the purely digital services and the physical brands creating a virtual service but both types are trying to introduce more touchpoints and create a stronger relationship with the buyer.

 Over the past six months we have seen this model extend into previously unexpected categories. Xbox has introduced an ‘All Access’ subscription programme. A single monthly payment gives users an Xbox console, Xbox Live, and access to streaming games. Nespresso has introduced a similar model for its coffee machines and pods — by paying a minimal amount for the machine and commiting to membership and a subscription for coffee pods, customers are moving from buying a machine to buying a lifestyle.

Uber and Lyft are both testing or introducing subscription models in the US, encouraging people to pay a monthly amount for a number of short rides, or even to protect them from paying surge pricing. LaaS should be deployed carefully, depending on factors like the value proposition and frequency of purchase, to build service into the offering. Brands selling physical products should try to keep the experience special — use one-offs, birthday deliveries, and layers of membership to personalise the offering. It may be better to partner with an existing service, or find a complimentary service than establish your own programme, depending on the role the brand is trying to play in its customers’ lives.