The
amount of data available in the world is growing exponentially, and analyzing
large data sets (so-called big data) is becoming key for market analysis and
competition. Analytics will dramatically shift away from reporting and towards
predictive and prescriptive practices, dramatically improving the ability of
healthcare providers to help the ill and injured. Even more importantly, it
will create the possibility for truly personalized healthcare by allowing
providers to impact the biggest determinants of health, including behaviours,
genetics and environmental factors.
The emergence of data-driven health care has presented
tremendous opportunities as well as unprecedented challenges.
Reducing health care costs while improving quality of care, handling complex,
ever-changing demographics, and adapting to the rapid increase and globalization of
patient data are just a few of the realities facing health care providers, insurers,
pharmaceutical companies and government entities today.
The need to derive insights from trusted health data has
never been greater. The following stories illustrate just a few ways
organizations today are using analytics to harness the potential of data, gain
new insights, and transform the way we look at health at the
individual and global level.
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